More Than a New Face
One look at the sleek design of the new Ford Fusion is all it takes. That’s when the emotions take over and the brain realizes this isn’t just another car.
This is the Ford Fusion you’ve never seen before, and probably never expected. Graceful. Sophisticated. Dynamic. And designed for desire, with a new confidence that’s more about being world-class than middle-of-the-road. This stereotype-shattering design unequivocally challenges the norms of the midsize car. The shape conjures excitement in a segment more accustomed to a sea of bland choices, while the design signals more than ever the promise of the Fusion driving experience that awaits.
The face of Ford going forward
“Fusion appeals more viscerally than ever. This is a completely new design for the Fusion, and for Ford,” said J Mays, group vice president for Design at Ford. “The first reaction we get is amazement. The second reaction is, ‘I want one.’”
Ford designers around the world have been collaborating on a new design direction that will define an entire generation of global Ford products to come. It is a bold statement of what owning a Ford now represents. Fusion is the flagship of this new look.
The secret of the new design is how it emotionalizes the strengths customers want. The aerodynamic shape clearly evokes Fusion’s anticipated class-leading fuel efficiency. Park this car next to any other midsize car and you can see that it looks more fuel-efficient. Sit inside and experience a new sense of style. It feels designed around you.
An interior designed for driving
Details inside and out tell you that Fusion is offered with technologies that are just plain smart about helping when needed, while staying out of the way when they are not. How Fusion integrates technology and design will change how you feel about a car.
“Fusion is more about where we’re going than where we’ve been,” Mays said. “The design conveys how fun it is to drive while communicating visually where we’re going with smart technology and fuel efficiency. This is what Ford stands for today, and the design says that.”
Ford also stands for sustainability, so Fusion is designed with reused and reusable materials.
You see a bottle, we see fabric and carpet
Fusion’s sleek, flowing profile immediately distances it from other cars on the road. It feels more like a fastback sports car than a traditional sedan. Visually light, its honed shape is 10 percent more aerodynamically efficient.
It starts right up front, where even the Ford oval badge is different. Fusion debuts what Mays is calling the “new face of Ford.” This is a new trapezoidal grille shape placed higher on the front end. Stronger, prouder and more confident, it is set to become a signature Ford design element.
Slim and elongated, low-profile headlamps and taillamps are among the many graphic details that signal smart technologies within the new Fusion.
Fusion is sculpted differently to create a more refined look. Every surface of the car is pared down, definitive and tailored. The result is visually stunning.
Crafted to feed the appetite of a new generation for great design, Fusion brings its fresh design elements together to change what you’d expect from a car and what you should expect in the future from Ford. Car and company revitalized and re-energized.